Marketing campaigns can take several forms. Your business may want to advertise using text ads on search engine results, banner ads placed on strategic publisher websites, or you may have social media or email campaigns that communicate your brand and products to customers. It’s common to use a combination of these marketing activities to drive sales and website conversions.
1. Marketing campaigns are tracked in Google Analytics through “campaign tagging.” Campaign tags are extra bits of information that you add to the URL links of your online marketing or advertising materials. These include tracking parameters followed by an equals sign and a single word or hyphenated words that you designate.